Are you interested in building your wine list with guys who have worked in Finland’s best restaurants, both in the kitchen and front of house?

Are you looking to add genuinely unique and reasonably priced quality wines to your drink selection?

Would your staff benefit from learning about wine in a relaxed and casual atmosphere?

Are your customers looking for a wider and more interesting wine selection particularly in the category of reasonably priced wines?

If you answered yes to any of these questions, contact us and we can develop your restaurant’s wine list together.

Soil Wine Group is a privately owned importer of wines and other alcoholic beverages. The company was established in 2014 and is based in Helsinki, Finland.

As a small but flexible company we are able to offer personal service to all our customers. Having worked in different types of restaurants for a long time, we believe in our expertise. We want to help our customers with their business, not only for selfless reasons because when a customer is doing well, it means our business will also be successful. Therefore, we want to offer you all our expertise. We have heard people say that the wine business is solely a logistics business. Logistics expertise sure plays a major role, but it is not the whole story. Our logistics chain has been built to cover all of Finland’s restaurants.

The core of our selection is formed by wines that work particularly well in a restaurant environment. They can also be sold by the glass in all kinds of places. We import reasonably priced wines that people actually want to drink, instead of snobbish wines for small circles of people. A good price-quality ratio does not automatically mean that the wine is boring and mass produced. Most of the producers represented by Soil produce their wines using ethically and ecologically sustainable principles. Our wines come from both new and traditional wine production regions with emphasis on European wines. Why import from Chile when you can get the same quality or even better at the same price from Spain, a country with a long wine making tradition? High quality sparkling wines are, of course, included in our selection as they are becoming more and more popular. Tempting bubbly sold by the glass belongs in all restaurants – it is good business and excellent to drink with food.

We want to work, above all, with bars and restaurants. Our long and solid experience working in restaurants ensures that we understand their needs well and are able to tailor the most suitable products for each restaurant. We want to do our share in creating a better wine and restaurant culture in Finland!

Guys

Janne Halla

Janne has received classic sommelier training as Restaurant Nokka’s sommelier and as Restaurant Savoy’s assistant sommelier. He was also the head sommelier at Tomi Björck and Matti Wikberg’s Restaurant Farang. After the demanding opening of Farang, which was voted Finland’s best restaurant in 2011, he designed the wine lists for Gaijin and Boulevard Social. He left the position as BW-Restaurants Oy’s head sommelier to become sales manager at Viinitie Oy and to establish his own consultancy firm, Wine Rocks. Janne has also been successful in sommelier competitions. His most significant achievement is winning the Finnish championship in 2011. Over the past few years, Janne has been traveling all over the world in search of good wines. When Janne is not tasting wines, which is not very often, he is either playing hockey with the Helsinki Beavers or playing the guitar with his band.

Lari-Pekka Ikonen

Lari started his career in the restaurant business at a young age, following in his parents’ footsteps. Like Janne, he also graduated from the Haaga-Helia University of Applied Sciences in 2008, specializing in restaurant management. He has only worked at top restaurants and hotels in Helsinki. He has worked as restaurant manager at several restaurants and hotels. He always gives 100 percent at work. After all these years a thought crystallized in his mind that entrepreneurship would be the natural progression for him after working long hours for others. At the same time this opens the possibility to work with awesome people who he has met during the years. Lari is a huge fan of German Riesling, Oasis and The Cure. Riesling will surely be combined with great bands at Soil Wine Group’s tastings, again and again…

Tomi Björck

As one of Finland’s most distinguished chefs and restaurant owners, Tomi hardly needs an introduction. He has four internationally renowned and successful restaurants in Helsinki and one in Stockholm, Sweden. In addition to running his restaurants, he fills his days with TV work, Brazilian jiu-jitsu, surfing and several other projects. Tomi fell in love with Shiraz wines while living in Australia and he became a passionate wine guy. Everyone who knows him knows that red wine is what keeps him going in the middle of all the hustle and bustle. Tomi has also given other wine producing countries a chance. He prefers a casual attitude, also in terms of wine and therefore he likes, for example, Spanish and American wines.